Do Yourself A Favour, Love Your Event Attendees

EVENTS are hard work. They take a lot of
planning, organization, time, money and focus.
Sometimes we get so lost in the details that we
forget about the people. They become numbers
on a spreadsheet or name badges at a registration
table. Yet, ultimately what is most rewarding
about planning events is seeing the effect they
have on the people who attend.
Everyone has had an experience of being at an
event where they felt like an outsider. If you treat
your attendees as ‘just another name badge’ they
will leave your event feeling deeply unsatisfied
and unlikely to return next year.
Whether you are planning a conference, a
wedding, a golf tournament, a seminar or a
music festival, it really helps if you allow yourself
to care about and, yes, even fall in love with the
people who are coming.
Love Me Do
If you want your attendees to love your events
then you need to love them first. Professor Arthur
Aaron, an expert in the psychology of love, says
that we fall in love with people who demonstrate
that they are attracted to us. Mutual attraction
creates connection and when we feel this
connection we feel better about ourselves.
At the best events, we have the experience of
being amongst friends. Each person is welcomed
as an individual and appreciated for the unique
attributes that they bring to the table. These types
of events are personal, friendly, intimate and
engaging. These are the kinds of events that we
want to go back to time and time again.
You’re The One That I Want
Your starting point is to create a profile of your
ideal attendee. This profile will include aspects
like their age range, gender, what they are
interested in, what websites they visit and where
they like to hang out.
The more detailed your attendee profile the
better as this will allow you to design an event
that is the perfect fit for them and will help you
target your marketing and social media outreach.
I Just Called to Say I Love You
One of the biggest influencing factors for falling
in love is repeated interactions. Repeated
exposure creates desire. Which means that the
more times someone comes across your event or
brand the more likely they are to be attracted to
it.
Find as many ways as possible to connect with
and send love notes to your attendees. How you
express your love to your attendees is to give
them content and information that is valuable to
them. Thoughtfulness in your communications
will go a long way to creating a strong
relationship.
You Can’t Hurry Love
Building a relationship with your attendees takes
time. Most people will not be hurrying to register
for your event on your first announcement. You
need to court your attendees to earn their love
and attention.
To woo your attendees, give them consistent
attention over time. Social media posts are the
pheromones of your event and you can use social
media to create desire. Your posts should be
regular and consistent.
Keep in mind that being over-attentive can come
across as needy, so don’t post too often. Also,
don’t spend all of your time on social media
talking about yourself, as that is the fastest way to
turn someone off.
Love the One You’re with
It’s the day of your event. You’ve been up since
the crack of dawn getting everything ready to
welcome your guests. Then, the worst thing
happens: only a handful of people show up.
Sometimes the turn-out for your event is not
what you hoped or planned for. Perhaps it is so
bad that you are going to lose money or you
might be worried that you will lose face. These
kinds of concerns can get in the way of providing
a great experience for your attendees.
When your attendance is low, make sure your
attention is on the people who are there – not the
ones who didn’t show up. Put all your focus on
making sure they get value and that they all leave
raving about how great your event was.
You’ve lost that Lovin’ Feeling
As busy meeting professionals it is easy to get
caught up in the doing of events. We are so busy
chasing deadlines, putting out fires and multi-
tasking that we can lose our love and passion for
what we are doing. We may become burnt out,
tired, stressed or can end up just going-through-
the-motions.
If you find that you have lost that lovin’ feeling, it
may be time to pause and make sure that you are
giving some love and attention to yourself. Or,
you may need someone to remind you of why
you are planning this event in the first place.
In Conclusion: The Power of Love
Love creates being attentive, generous, kind and
thoughtful. Love makes it natural to pay attention
to the details and to spend a little extra time
taking care of someone.
Most event professionals bring great passion and
love to their jobs and yet there is always room
for more love in the world. Be sure to always
bring more love to your events and let your
attendees see that you really care about them. Be
committed to giving them quality service.
Culled from www.eventmanagerblog.com
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